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ipatter is Launched

Firstly there was Facebook and Twitter and now ipatter . But why do we need  ipatter ?

 

ipatter is set to transform the way businesses and organisations connect with each other and their customers. More succinct than traditional communication channels, like post or emails, and more tailored than social media platforms, ipatter simply gives organisations, businesses, charities and educational institutions, known as Broadcasters, a platform to broadcast their messages or Patters.

Suitable for both business to business and business to consumer audiences, Broadcasters or individual users, known as Members, can choose who they want to connect to, and gradually build a Network of things that matter to them, on a local level and beyond.

 

ipatter has distinct advantages over both Facebook, which is more suitable for personal and individual inter-action, and Twitter where messages or “Tweets” are limited to just a few words.

Those who send “patters” are referred to as Broadcasters and their messages can be up to 3,000 characters in length. This equates to at least 500 words a time.

 

ipatter is designed to be a more serious site where groups and businesses can get their messages out. It is a grown up way of communicating,” said director Jane Lewin who runs the business from ipatter s offices in Little Melton.'

 

The site is divided into various categories and organisations can chose the sector from which they wish to receive patters. These are very diverse and include  accommodation, animals and pets, industrial and commercial, homes and gardens, sports and leisure, finance and money to name just a few. One patter a day is allowed free and organisations already using the service include Norwich Theatre Royal, Sheringham High School , Redwings Horse Sanctuary and locally Hethersett Athletic Football Club.

 

“The idea is for organisations to send out targeted messages about their activities to their audience. Over 90 organisations have joined ipatter and this number is increasing daily. Currently we want Norfolk businesses, organisations and schools to sign up but we will be rolling out  ipatter nationally, “ said ipatter ’s Marketing Manager Belinda James .

 

Adam Gibson, assistant head of Sheringham High welcomed ipatter :

 

“The 'non-junk' and 'on-demand' elements will be of interest to stakeholders of the schools such as parents and carers. ipatter will provide a very effective, free alternative tool to communicate to those stakeholders; saving the cost of existing methods such as text messaging',” he said.

 

 

“We are very pleased to have Sheringham High School using the system as they see it as an important way of sending out information. We will be give £100 to the first 100 schools to sign up 100 members,” Jane Lewin added.   ipatter has been initially financed by its six directors and a private share option. 

 

ipatter .com was officially launched by television personality Helen McDermott at Brasted’s Restaurant at Framingham Pigot.